DATAGENIUS

DATAGENIUS is highly respected independent management advisory firm since 2013.
We provide strategic direction and business counsel based on the analysis of market insights, competitive dynamics, changing technologies and regulatory shifts

Quantitative research - including higher order statistical analysis, multivariate analysis etc

Qualitative research – all forms, including SILO, creative thought-shops, qualitative diaries, semiotic analysis, ethnography etc

Monitor the market & its trends
Know what your competitors are doing / how they are coping with a specific issue
Know what your trade feels and pushes
Know how competition handles trade – margins, relationships etc

Qualitative Research

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Focus Groups

How to perform:

Small Number of participants (6-12) from within the company target market are bought together and led through discussions of important company and brand topics by a moderator.

Why you need it:

To get open and complete perspectives on the brand or product
To gain insights about the way the group views the brand, product, related images, slogans, concepts or symbols.

In-Depth Interviews

How to perform:

Face to face Interview
using a discussion guide which facilitates the flushing out of
the respondents’s views through
open ended questioning

Why you need it:

To get detailled information about a person’s thoughts and behaviors.
To explore new issues in depth
If the potential participants may not be included or comfortable takling openly in a group, or when you want to distinguish individual (as opposed to Group)

Desk Research

How to perform:

Online ressources
Call centers
National statistics offices
Conducted social and marketing research & Etc

Why you need it:

To perform competitive analysis of product portfolio
To develop a new product presentation strategy on the local market
To design a strategy for product usage in foreign market,
To explore the unmet requirements of various products and find competitive advantage.

Data Genius

brings together a team of experts in strategy, market analysis and research, technology and regulatory issues with ability to provide a comprehensive support through innovative, effective and actionable recommendations.
The expertise of our professionals combined with true passion, dedication and attention to details make our services unique

QUALITATIVE PREMICES FACILITIES

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Technology

Dual monitor set up for respondent use and simultaneous client viewing for usability testing
Focus vision video streamling for off-side viewing of focus-groups, mini-group, IDI’s, etc
Wall-mounted camera, MIC, Speakers.
Projector
TV Monitors
Tablet (to communicate with the moderator)
Tablets for respondents (when needing to feel forms)

Client

Tired, comfortable, client viewing room for up to 6 guests
Double pane glass for ultimate soundproofing
Internet
Headphone translation
Online chatting platform to communicate with the moderator.